Burns Marketing Communications, northern Coloradoā€™s largest communications agency and one of the largest agencies in the state, recently garnered two industry awards at “The Fiftyā€¯ event hosted by Ad Club Denver. An awards show that designates the best 50 ideas to come out of the past 12 months, The Fifty celebrates the power of the idea, in any marketing size, shape, and media.
Burns Marketing Communications was recognized for two ideas: the “Cut the Cordā€¯ campaign for Plugless Power and the “Thank You for Not Sittingā€¯ internal campaign. The Plugless Power launch showcased a product designed to enable totally hands-free charging for electric vehicles (EVs): no more plugging in a dirty, industrial-strength power cord in the garage every time you pull in and park. Burns Marketing launched the “Cut the Cordā€¯ message at the London Home Show with posters, displays, and graphics that got everyone paying attention to the power of simplicity.
The internal campaign used language such as “no butts about itā€¯ to foster greater communication during a “no internal emails or phone calls dayā€¯ among Burns Marketing employees. Office insurgents left No Butts about It cards, candy cigarettes, and email reduction patches on everyoneā€™s desks to make the point. Today, “no butts about itā€¯ is code for “come talk to me.ā€¯
“Plugless Power produces an innovative product that elevates the EV industry. We enjoy helping them find creative and effective ways to promote their ideas, and being honored by the Ad Club recognizes the time and energy that we put into helping Plugless Power succeed,ā€¯ said Mike Burns, president of Burns Marketing Communications. “And we had a great time with the Thank You for Not Sitting campaign, which has helped keep the lines of communication open around the office.ā€¯
The two campaigns were featured in The Fifty, a print book distributed at the January 26 Ad Club event and in an online gallery. Burns Marketing art director Jennifer Hohn concepted, designed, and produced The Fiftyā€™s promotional materials this year; designer Erica McCary and senior copywriter Joellen Sarmast assisted with design and copyediting.
About Burns Marketing Communications
Burns Marketing Communications is the needle-moving, business-driven resource for great companies. We help brands inspire fierce customer loyalty - like weā€™ve been doing since 1972 for companies like HP, Intel, Seagate, Comverge, Life Technologies, Vail Resorts, Kroll Factual Data, Baxa, and many others. Read more of our story at www.burnsmarketing.com or call 970.203.9656 for more information.