Panera Bread is celebrating its 10th Anniversary of the Pink Ribbon Bagel campaign. Panera Bread will be donating $.10 for each Pink Ribbon Bagel sold during the month of October to benefit Rocky Mountain Cancer Assistance. Additionally, $1.00 will be donated for each Power of Pink Baker's Dozen sold of any variety of bagel. Panera Bread is continuing this imitative to support and increase visibility of Breast Cancer Awareness month.
The Panera Pink Ribbon Bagel is shaped like a pink ribbon and features cherry chips, dried cherries, dried cranberries, vanilla and honey and brown sugar. Sue Stees, one of Panera Bread's first franchises and a breast cancer survivor, developed the Panera Pink Ribbon Bagel in 2001 as a way to help support breast cancer research. Last year, Panera Bread donated $9,548 to Rocky Mountain Cancer Assistance.
"The Panera Pink Ribbon Bagel is a customer favorite, in part because it's a delicious way to start the day and because each bagel sold helps bring us one step closer to assisting Coloradoans that are affected by breast cancer," said Craig Flom, President, Breads of the World LLC, franchisee of Panera Bread in Colorado. "Panera Bread is proud to work with the communities we serve to help raise money for such a worthy cause. We are excited to continue our partnership with Rocky Mountain Cancer Assistance.
Individuals can further help the cause by visiting the Panera Bread Facebook page (www.facebook.com/panerabread) and clicking the "Like" button for the Panera Bread Virtual Pink Ribbon Bagel. Each time the bagel is "liked," Panera will donate 10 cents (up to $25,000) to the Dr. Susan Love Research Foundation and its mission to move breast cancer beyond a cure.